Privacy Policy

Welcome to How To AI. We’re here to make AI simple, practical, and genuinely useful for small businesses — and that includes being transparent about how we handle your information.
Your privacy matters. This policy explains, in plain English, what data we collect, how we use it, and your rights. No jargon, no hidden catches.

Who We Are

How To AI (“we”, “us”, “our”) operates this website and membership platform. We are the Data Controller for your personal data.

Contact details:
Email: support@howtoai.co
Postal: How To AI, [Insert Address], United Kingdom

The Information We Collect

We only collect what we need to deliver and improve our services. That may include:

  • Communication Data – messages sent via our contact form, email, or social media.
  • Customer Data – name, email, billing details, and purchase history when you subscribe.
  • User Data – how you use our site and member portal.
  • Technical Data – IP address, browser type, device details, time zone, and analytics.
  • Marketing Preferences – your choices about how we contact you.

We do not collect sensitive personal data (e.g. health, political opinions, or biometric data) and we never sell your information.

How We Use Your Data

We use your data to:

  • Provide and manage your membership
  • Improve our site and services
  • Send you updates and offers (only if you’ve agreed or where legally allowed)
  • Analyse usage to improve features and user experience

Our lawful bases are contract, consent, and legitimate interests (e.g. improving the service).

Marketing

If you’ve bought from us, requested info, or opted in, we may send relevant updates. You can unsubscribe at any time. We never share your details with others for their own marketing.

Sharing Your Data

We may share your data with:

  • Service providers (e.g. Stripe for payments, hosting providers, email platforms)
  • Professional advisers (e.g. accountants, lawyers)
  • Regulators or law enforcement, if legally required

All partners are required to respect your privacy and use data only as instructed.

International Transfers

Some service providers are based outside the UK/EEA. Where this happens, we ensure safeguards are in place that meet UK/EU data laws.

Data Security

We use technical and organisational measures to protect your data from loss, misuse, or unauthorised access.

Data Retention

We keep your personal data only as long as necessary — for example, tax records for six years. We may anonymise data for analysis so it no longer identifies you.

Your Rights

You can request to:

  • Access, correct, or delete your data
  • Object to or restrict our processing
  • Request data portability
  • Withdraw consent at any time

To exercise your rights, email support@howtoai.me.

Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal data from them. If you believe a child has provided personal data, please contact us so we can delete it promptly.

Additional Information for US Residents

If you are a resident of California or other US states with privacy laws, you may have additional rights, such as:

  • Knowing what categories of personal information we collect and share
  • Requesting deletion of your personal information
  • Opting out of the sale or sharing of personal information (we do not sell personal information)

You can exercise these rights by emailing support@howtoai.me with “Privacy Request” in the subject line.

Cookies & Tracking

We use cookies and similar technologies to make our site work, improve performance, and personalise your experience. See our Cookie Policy for details and how to control them.

Changes to This Policy

We may update this policy from time to time. If we make significant changes, we’ll notify you via email or by posting a notice on our site.